Blog

BURNING BOOKS FOR FUN AND PROFIT

By David Perlstein | September 12, 2010 |

I’m going to burn a copy of God’s Others. During the run-up to this year’s anniversary of 9/11, I learned an important lesson in public relations. After 40 years in advertising, you’d think I’d have picked up this bit of business savvy. But I’m not embarrassed. I’m encouraged. Now I can launch a wildly successful…

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GROUND ZERO AND MY SYNAGOGUE

By David Perlstein | September 6, 2010 |

They’re coming to tear down my synagogue, San Francisco’s Congregation Sherith Israel. Forget that our 105-year-old architectural and artistic treasure is undergoing a multi-million-dollar earthquake retrofit. They’re coming. And the reasons are obvious. The building is large. Prominent. You can see its gray dome from quite a distance—not surprising in a city of hills. And…

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