Blog

ADAM & EVE: A FASHIONISTA FABLE

By David Perlstein | October 1, 2010 |

Mysteries abound in B’reishit, the Book of Genesis and name for the Torah cycle’s first weekly portion. Where, for example, does Cain’s wife (4:17) come from? Midrash—a story or comment that fills in textual gaps—provides answers. Cain, the Talmud (Sanhedrin 58b) explains, marries his sister. Okay, that’s cleared up. But questions remain. Like where did…

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STUMBLING BLOCKS AND THE MEDIA

By David Perlstein | September 24, 2010 |

All the world’s a stage, Jaques comments in Shakespeare’s As You Like It. Shakespeare, however, could not anticipate how literally that statement would be taken centuries later following the establishment of the United Nations. World leaders love to strut upon that particular stage—none more than Iranian president Mahmoud Ahmadinejad. Given yet another 15 minutes of…

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BURNING BOOKS FOR FUN AND PROFIT

By David Perlstein | September 12, 2010 |

I’m going to burn a copy of God’s Others. During the run-up to this year’s anniversary of 9/11, I learned an important lesson in public relations. After 40 years in advertising, you’d think I’d have picked up this bit of business savvy. But I’m not embarrassed. I’m encouraged. Now I can launch a wildly successful…

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GROUND ZERO AND MY SYNAGOGUE

By David Perlstein | September 6, 2010 |

They’re coming to tear down my synagogue, San Francisco’s Congregation Sherith Israel. Forget that our 105-year-old architectural and artistic treasure is undergoing a multi-million-dollar earthquake retrofit. They’re coming. And the reasons are obvious. The building is large. Prominent. You can see its gray dome from quite a distance—not surprising in a city of hills. And…

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