LABELMANIA

By David Perlstein | June 3, 2016

In 1975, the International Ladies Garment Workers Union launched a TV campaign supporting American-made clothing. Workers—men alongside women—sang a charming ditty, “Look for the Union Label.” Given that so many jobs first fled union shops then were lost to offshoring, that label inside a garment made sense. Ultimately, the campaign failed. Americans preferred cheaper foreign-made…

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