DO YOU HAVE TO BE JEWISH? 

By David Perlstein | June 10, 2022

From 1961 through the ’70s, Levy’s Real Jewish Rye Bread ran a celebrated advertising campaign in New York. It’s worth a thought when we talk about casting actors in films and on TV.  The Levy’s campaign (agency: Doyle Dane Bernbach) featured obviously non-Jewish models across the ethnic spectrum. Smiling, each held up a piece of…

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