Republicans are upset. Speaker of the House John Boehner proclaimed that President Obama is out to destroy the GOP. But the GOP’s wounds seem self-inflicted. As Robert Bennett, chairman of the Ohio Republican Party, recently declared, “We need to understand that we can’t come off as a bunch of angry white men.” All it takes is a little makeover.

As a former advertising guy, I believe that Republicans can deliver their core messages without making Americans wonder if the party is a few pinto beans short of a full burrito. Because it’s not just what you say. It’s how you say it.

Abortion: Forget baby killers. This is an economic issue. The more children born in America, the more legal workers we’ll have to pay for entitlements.

Entitlements: American workers have a great opportunity to boost the economy rather than hobble it. All they need do is switch to privatized health care and retirement benefits. This will enable corporate CEOs and wizards of Wall Street—our job creators—to employ more nannies, cooks, chauffeurs and personal trainers, thus lowering unemployment.

Unemployment: Americans aren’t lazy. They’ve regrettably been disconnected from nature. The solution? Move people out of dangerous ghettos and barrios into the countryside for fresh air and healthful exercise picking America’s bounty of fruits and vegetables. This will force illegal aliens to flee and terminate our immigration problem.

Immigration: Folks who cross our borders without documentation are good people. Each is a potential ambassador who, upon being sent home—unless a proposed path to citizenship passes Congress—will spread the good word about American free enterprise. So much the better if they take their guns with them to display as tokens of our democracy and the rich culture it supports.

Gun control: Firearms (“guns” is a negative term) constitute more than a right. Firearms enable a citizen defense force (“militia” is a negative term) instantly ready to repel Al Qaeda or the Taliban—not to mention the Chinese and the United Nations. Let hostile forces attempt marine landings in Maine, Miami, Mobile or Malibu (San Francisco’s out—water’s way too cold). Or airborne assaults on Altoona, Atlanta, Abilene or Albuquerque. Americans will handle it. We have to. It takes minutes to scramble American fighter jets over Milwaukee and hours to move rapid-reaction ground forces to Austin. By then aggressors could be eating our double-bacon-double-cheeseburgers and chili fries for lunch.

Gay marriage: Every American is precious. But let’s not forget that the American family—Dad, Mom, Junior and Janie Sue—built this country. They also need our love and protection—which they didn’t get in Newtown, Connecticut because the local school board was too pansy-pink-liberal to put not just one but two armed cops in each school with a SWAT team on alert from dawn to dusk each school day. No, the people of Newtown cared more about visiting Planned Parenthood, maxing out their Medicare, Medicaid and Social Security benefits, collecting welfare checks and coddling illegal aliens.

Whoa! Putting a happy face on the GOP might be a struggle after all. But still, it’s possible. Like calling cyanide coated in chocolate a gourmet candy—as long as we keep the Food and Drug Administration out of Americans’ business and let the marketplace decide.

Responding is simple. Click on “comments” above then go to the bottom of the article.

Read the first three chapters of David’s new novel, SAN CAFÉ at SAN CAFÉ is available at, and


  1. Carolyn Perlstein on February 1, 2013 at 8:22 pm

    The frustrating question is why many people can’t see through the guise of “what’s good for America” is really a beanless & very toxic burrito.

  2. Ron Laupheimer on February 1, 2013 at 9:16 pm

    You almost had me going there for a moment. Glad you came to your senses rather quickly. So typical of you.

    There is no real, truthful way to sugar coat many of the positions taken by most of today’s Republicans who are just fearful of losing their power and money as the United States and world around them are rapidly changing and rejecting their unfair, unequal & insular positions.

  3. Tracy on February 1, 2013 at 11:14 pm

    To be fair, we could also stand a bit of a makeover for Democrat positions as well:

    Taxes: should be named “stress relief.” As in, spending money can be very stressful. Do I spend $5000 on a vacation or a new av system? Dems relieve me of that stress by spending it FOR me — on a DMV worker I can’t understand who doesn’t know how to do her job anyway. Or on a Senate urinal.

    Gun Control: rename “simplifying the Constitution.” That pesky document gets in the way of what we want, so lets redo it every year to reflect the flavor of the month. If we don’t like the effects, we can just change it next year! Only downside is that the Supreme Court would need to be eliminated and Dems are loath to reduce the government teat….

    The possibilities are endless!!!

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